Return of Lotus Cars to Thailand Shifts the Premium Sports Car Market Up
Bangkok, Thailand, December 2, 2021 / TRAVELINDEX / Lotus Car Thailand, the importer and distributor of the hardcore racing British sports cars, under the management of Wearnes Automotive Thailand, is ready to thrill the Thai automotive market with the brand every true sports car lover craves – Lotus. The last Elise and Exige models will be on show for the first time at “The 38th Thailand International Motor Expo 2021” from December 1-12, 2021, at Lotus Booth B07, Challenger Hall 1-3, Impact Muang Thong Thani.
The return of Lotus Cars in Thailand has shifted the premium sports car market up a gear with the first-time unveiling the Lotus Elise & Exige at the Motor Expo 2021.
• Wearnes Automotive Thailand, the sole official importer and distributor of Lotus in Thailand ready to reveal their driver-to-driver strategy for the Thai market.
• Come and experience the Lotus Exige Sport 350 and Lotus Elise Sport 220, only 6 cars available in Thailand at the “The 38th Thailand International Motor Expo 2021”.
• Open for bookings for the first exclusive premium sports car, Lotus Emira V6 First Edition, on December 1-12, 2021, Lotus booth B07, Impact Muang Thong Thani.
Lotus is the pinnacle of race inspired sports cars, delivering excellent performance and innovative lightweight construction and the unmistakable body design that makes this brand stand out from the crowd. Attendees at Motor Expo 2021 will be the first to see the exhilarating Exige Sport 350 and Elise Sport 220 models, two prime examples of one of the world’s best sports car. Also, the breathtaking Lotus Emira V6 First Edition will be available for booking at the event, the all-new Lotus sports car has recorded unexpected sales number around the world. All Lotus cars will receive a 3-year parts warranty with unlimited mileage and 24-hour emergency Roadside Assistance Service for 3-year. The Lotus brand has also revealed its 5-year strategy towards becoming a fully electric car brand to ensure the future of the cleaner energy. Lotus customers will still be able to experience the sheer thrill of owning and driving a Lotus in a new era.
Mr.Teeraphong Rodloy, Country Manager of Wearnes Thailand said “Wearnes Automotive Thailand, as the sole official dealer and after-sales service provider for Lotus cars in Thailand, is launching a comprehensive business plan and after-sales service with the standard of excellence expected of Lotus Cars. We’ll be reenergizing the Thai sports car market with our Driver-to-Driver strategy showcasing the ultimate innovation, performance, lightweight construction that makes the Lotus brand a one-of-a-kind race inspired sports car. The brand has a unique racing heritage, being a 7-time F1 champion that has held the hearts of fans around the world for over 73 years.”
“The relaunch of the brand at this year’s Motor Expo is the first time in 6 years that Lotus Car Thailand has brought new cars to showcase to Thai sports car lovers. Visitors will find the Lotus Exige Sport 350 and Lotus Elise Sport 220, two legendary sports cars, the last 6 cars to be unveiled for the Thai market. This will also be an opportunity for eager buyers to customize the new Lotus Emira V6 First Edition, a new breed of premium sports car that has generated high booking numbers and demand around the world, only 6 cars are available for exclusive bookings with a starting price of 11.9 million baht.”
LOTUS ELISE SPORT 220, The ultimate performance and innovative chassis.
Presenting the outstanding features of the complete Elise family, combining driving performance that balances power, agility, and pure design form. The innovative aluminium chassis weighs only 68 kg, with an advanced aerodynamic design that creates balanced downforce throughout the car. It also reduces wind resistance and increases stability even at high speeds.
The Elise Sport 220 is powered by a 1.8-litre Supercharged Four-cylinder engine that delivers 217 horsepower and 250 Nm of torque, accelerating from 0-100 km/h in just 4.2 seconds with a low emission rate of only 173. g/km. All Elise series cars also come with the four-corner Double Wishbone Suspension and Lotus Dynamic Performance Management (Lotus DPM), exclusive to Lotus, allowing the driver to opt to turn it on when driving in everyday life for a relaxing ride or turn it off when they want to merge with the car while accelerating in the spirit of a sports car.
Elise Sport 220, the last 3 cars available, with a price of 5,390,000 baht
LOTUS EXIGE SPORT 350 combines extreme performance and elegance in one.
Created to be the ultimate lightweight premium sports car with a high horsepower-to-weight ratio combined with the ultimate torque of the 3.5-litre Supercharged V6 engine plus a rear wing and diffuser to increase downforce and stability when accelerating. The result is the thrill of soaring with pulse-racing power and fast response performance, taking the driver experience beyond anyone’s wildest imagination.
The Exige Sport 350 is the first Lotus car to feature a lightweight aluminium manual gearbox that offers elegant gear changes which are faster and more accurate, making every ride more memorable, and the lightweight exhaust system delivers the full-bodied sound of a V6 engine.
Exige Sport 350, only 3 cars available, with a price of 9,290,000 baht
LOTUS EMIRA V6 FIRST EDITION
The last generation of a combustion sports car legend that collectors around the world must not miss. The Lotus Emira will be the last combustion engine produced by Lotus at the Hethel plant in the UK before the brand switches to producing 100% electric cars in the future. The eye-catching design of this beautifully shaped sports car retains the Lotus car DNA that emphasizes driving experience as stated with the brand’s slogan – “For The Drivers”.
Lotus Emira First Edition V6 Supercharged 3.5L engine delivers 400 horsepower, maximum torque of 430 Nm, acceleration 0-100 km/h in just 4.2 seconds and a maximum speed of 288 km/h.
The Lotus Emira V6 First Edition is open for booking, limited to only 6 cars, starting at 11,900,000 baht.
The Elise and Exige series are the bread and butter of the Lotus brand, their racing-like characteristic and driving performance have made them synonymous all over the world when it comes to what a true sports car should be. However, Lotus has announced the end of production for these two models in 2021, making the Elise and Exige series “THE LAST OF THEIR KIND” guaranteeing they’ll be a must-have collectible among discerning sports car enthusiasts.
Lotus reveals its strategy for the next 5 years to become a fully electric vehicle brand
Lotus is accelerating innovations in producing exciting lifestyle models for the global market. With 4 new electric vehicles in the next 5 years to fully penetrate the premium car market, including
• Type 132 E-Segment SUV
• Type 133 E-Segment 4-Door Coupe
• Type 134 D-Segment SUV
• Type 135 Sport Coupe
“Lotus is investing in opening a new LOTUS TECHNOLOGY HQ in China, including electric car factories in China for distribution around the world. The next-generation Lotus, which will be launched in 2023, will be the brand’s first SUV and will be a 100% electric vehicle under the codename [Type132] for the premium car market. Another advantage of electric vehicles is the tax is less than that of a combustion engine car. Lotus’ electric vehicles will be assembled at a new factory in China and as a result, the import duty is 0%, thus lowering the selling price which will surely attract a large group of consumers,” added Mr.Teeraphong Rodloy.
First published at TravelCommunication.net